The Brand Book (E-Book)

The Brand Book (E-Book)
The Brand Book (E-Book)
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The Brand Book (E-Book)
T. Oosthuizen
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The Brand Book (E-Book)

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Description

A comprehensive guide to the do's and don'ts of marketing, the book de-mystifies marketing and brand jargon with an easy-to understand- and-relate-to method, using examples at both local and global levels. Through The Brand Book, Thomas Oosthuizen describes his personal marketing method, which he developed while working in senior marketing positions for many years and being instrumental in the success of many iconic brands. Using a new model which covers all marketing pillars in one book, The Brand Book focuses not only on how to build and maintain a profitable brand, but also how to make it sustainable and affordable; making it ideal for senior company executives, CEOs, FDs, non-marketers, senior marketers and brand managers as well as academics.

Product Information
ISBN13 (SKU)
9781920292164
Title
The Brand Book
Author
T. Oosthuizen
Edition
1st
Publisher
Gardners
Publication Date
2013
Country of Publication
South Africa
Format Type
Non Physical - Gardners
Number of Pages
150
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