Mindcraft: The Theory and Practice of Persuasive Communication
Mindcraft: The Theory and Practice of Persuasive Communication
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R 390.00
Mindcraft: The Theory and Practice of Persuasive Communication
F. du Plooy-Cilliers, J. Smith, G. Pascoe
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06 Oct 2024
Mindcraft: The Theory and Practice of Persuasive Communication
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Description
American economist, Mark Skousen, has said that the triumph of persuasion over force is the sign of a civilised society. Today, Persuasive Communication is found all around us – in the conversations we have; in the media products and platforms we consume and engage with; and in the careers we study towards and embark upon. It is therefore vital that we learn how to identify and analyse the theories, techniques, tactics, and tools that are used to craft and deliver effective persuasive messages. However, even though persuasion has many advantages, there is also a shadow side to it, and we need to be able to filter out and protect ourselves against any unwanted or underhanded persuasive messaging.
Product Information
ISBN13 (SKU)
9781485132240
Title
Mindcraft: The Theory and Practice of Persuasive Communication
Author
F. du Plooy-Cilliers, J. Smith, G. Pascoe
Edition
1st
Publisher
Juta
Publication Date
2023
Country of Publication
South Africa
Format Type
Physical
Number of Pages
344
Institutions
IIE MSA, Rosebank College, Varsity College
Course Codes
COMS6322, COSC6222
