Public Relations Campaigns (E-Book)
Public Relations Campaigns (E-Book)
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R 750.00
Public Relations Campaigns (E-Book)
R. M. Luttrell, L. W. Capizzo
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Public Relations Campaigns (E-Book)
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Description
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.
Product Information
ISBN13 (SKU)
9781544385563
Title
Public Relations Campaigns
Author
R. M. Luttrell, L. W. Capizzo
Edition
2nd
Publisher
SAGE UK
Format Type
E-Book - Vitalsource
