Strategic Marketing - Decision-Making and Planning

Strategic Marketing - Decision-Making and Planning
Strategic Marketing - Decision-Making and Planning
R
R 1170.00 R 1350.00 SAVE R 180.00
Strategic Marketing - Decision-Making and Planning
P. Reed
Out of Stock Can Order
Estimated Dispatch Date: 21 Oct 2024

Strategic Marketing - Decision-Making and Planning

Share:
Description

This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.

Product Information
ISBN13 (SKU)
9780170241236
Title
Strategic Marketing - Decision-Making and Planning
Author
P. Reed
Edition
4th
Publisher
Cengage
Publication Date
2014
Country of Publication
Australia
Format Type
Physical
Number of Pages
304
Related Products
Chat