Handbook of Public Relations (E-Book)
Handbook of Public Relations (E-Book)
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R 620.00
Handbook of Public Relations (E-Book)
C. Skinner, G. Mersham, D. R. Benecke
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Handbook of Public Relations (E-Book)
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Description
The Handbook of Public Relations is written for undergraduates at universities and universities of technology enrolled in public relations, corporate communications, or corporate social investment courses. The new edition contains an updated chapter on social media; case studies from a South African context and practical guidelines to assist students with PR skills such as writing and event planning.
Product Information
ISBN13 (SKU)
9780190412661
Title
Handbook of Public Relations
Author
C. Skinner, G. Mersham, D. R. Benecke
Edition
11th
Publisher
Oxford University press
Publication Date
2016
Country of Publication
South Africa
Format Type
E-Book - Vitalsource
Number of Pages
384
