Marketing - 9780190742355
Marketing
R
R 580.00
Marketing
C. W. Lamb, J. F. Hair, C. McDaniel, C. Boshoff
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24 Jan 2025
Marketing
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Description
There is a thorough discussion on the marketing mix, culminating in creating a strategic marketing plan. The textbook includes pedagogical features such as opening case studies, strategy readers, technology boxes, key concepts and useful summaries. Marketing 7e is an introductory level textbook for first-year students studying towards a BCom or BA qualification in departments of management, marketing or business management at universities.
Product Information
ISBN13 (SKU)
9780190742355
Title
Marketing
Author
C. W. Lamb, J. F. Hair, C. McDaniel, C. Boshoff
Edition
7th
Publisher
Oxford University press
Format Type
Physical
Institutions
Akademia
Course Codes
EBEBS261
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