Principles of Business Management
Principles of Business Management
Description
Principles of Business Management 5e offers students an overview of business management principles. The textbook considers the changes in the current business environment and provides an introduction to the four aspects of management (planning, organizing, leading, and controlling). It also covers the different business functions. While the content can be applied to the private or NGO sector, it also offers support to small businesses with a section on entrepreneurship and the business plan. New to this edition: • Discussion of the post-Covid business world, including different work environments and communication modalities • Additional information on ESG factors, flexibility, business continuity planning, and digital marketing • Considerations on the impact of AI, machine learning, and changes in technology • A greater emphasis on the employee in terms of wellness, diversity and inclusion, work–life integration, and flexibility. Principles of Business Management 5e is suitable for students studying Business Management at an introductory level at universities and universities of technology and is suitable for both commerce and non-commerce courses.
