Marketing - 9780190751876
Marketing
R
R 690.00
Marketing
C. Lamb, J. Hair
In Stock (Online, In Store)
Estimated Dispatch Date:
22 Dec 2024
Marketing
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Description
Marketing 6e is a strong foundational text for first-year students studying towards a BCom and BA qualifications in departments of management, marketing or business management at universities. It is also suitable for students who are studying a national diploma in marketing at universities of technology. The book covers issues such as sponsorship, marketing research, consumer behaviour and marketing positioning. Marketing is a principles-based guide through current topics such as green marketing and marketing communications. The title includes pedagogical features such as opening case studies, strategy readers, technology boxes, key concepts and useful summaries.
Product Information
ISBN13 (SKU)
9780190751876
Title
Marketing
Author
C. Lamb, J. Hair
Edition
6th
Publisher
Oxford University press
Publication Date
2019
Country of Publication
South Africa
Format Type
Physical
Number of Pages
620
Institutions
North-West University, MANCOSA, NGI, New Bridge
Course Codes
BAMM125, MPMR115
