Service Management: an Integrated Approach
Service Management: an Integrated Approach
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Service Management: an Integrated Approach
P. Gemmel, B. Van Looy, R. Van Dierdonck
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Service Management: an Integrated Approach
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Description
Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.
Product Information
ISBN13 (SKU)
9780273732037
Title
Service Management: an Integrated Approach
Author
P. Gemmel, B. Van Looy, R. Van Dierdonck
Edition
3rd
Publisher
Pearson UK
Publication Date
2013
Format Type
Physical
Number of Pages
505
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