International Marketing
International Marketing
Description
Introduce today's best practices and emerging issues with one of the most widely used upper-level international marketing texts in the world -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This edition highlights the latest international marketing examples and guidelines as readers explore a range of international marketing topics. Students begin with start-up operations, study new market entry considerations and conclude by examining key international issues confronting giant global marketers. Readers study international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies spotlight the latest marketing practices in real organizations, while Internet exercises encourage online marketing practice. With its in-depth coverage, this edition and supporting supplements are ideal for upper-level undergraduates, graduate students and even practicing executives.