Digital Analytics for Marketing
Digital Analytics for Marketing
R
R 1850.00
Digital Analytics for Marketing
A. K. Feroz, G. F. Khan, M. Sponder
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Estimated Dispatch Date:
27 Apr 2025
Digital Analytics for Marketing
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Description
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.
Product Information
ISBN13 (SKU)
9780367456412
Title
Digital Analytics for Marketing
Author
A. K. Feroz, G. F. Khan, M. Sponder
Edition
2nd
Publisher
Ingram
Publication Date
2024
Format Type
Physical
Number of Pages
320
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