Strategic Communication Theory and Practice

Strategic Communication Theory and Practice

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Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, this book argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others.

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