Grasping Service Marketing
Grasping Service Marketing
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R 290.00
Grasping Service Marketing
Y. Jordaan
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Estimated Dispatch Date:
02 May 2024
Grasping Service Marketing
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Description
The South African economy is evolving towards a service-driven economy, placing new and unique demands on those who are marketing services. Grasping Service Marketing is a textbook that explores and demystifies the marketing of services by integrating theory with the experience of successful service companies.
Product Information
ISBN13 (SKU)
9780620603690
Title
Grasping Service Marketing
Author
Y. Jordaan
Edition
3rd
Publisher
Y Jordaan
Publication Date
2019
Country of Publication
South Africa
Format Type
Physical
Institutions
University of Pretoria, Stadio
Course Codes
BMRT261
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