E-commerce - Dynamic Markets Perspective (E-Book)
E-commerce - Dynamic Markets Perspective (E-Book)
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R 730.00
E-commerce - Dynamic Markets Perspective (E-Book)
K. Chipp, Z. Ismail, E. Meiring
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E-commerce - Dynamic Markets Perspective (E-Book)
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Description
e-Commerce is a broad term that covers all business activities that use the internet as the platform for conducting exchanges or forming and maintaining relationships. It encompasses social media, the sharing economy, mobile applications, e-tailing, the changes to business models and developments such as wearables, and is a rapidly growing component of business education. The separation between real and virtual worlds is becoming more intangible as we rapidly face a new world of integrated technology. e-Commerce provides a solid grounding in this dynamic discipline as well as tools and techniques to leverage for e-commerce business success.
Product Information
ISBN13 (SKU)
9780627033254
Title
E-commerce - Dynamic Markets Perspective
Author
K. Chipp, Z. Ismail, E. Meiring
Edition
2nd
Publisher
Van Schaik Publishers
Format Type
E-Book - Vitalsource
