Directional/ Strategic Marketing Planning (E-Book)
Directional/ Strategic Marketing Planning (E-Book)
R
R 570.00
Directional/ Strategic Marketing Planning (E-Book)
D. B. Janse van Rensburg, G. A. P. Drotsky
Available
Estimated Dispatch Date:
Access Code mailed within 1 hour of payment confirmation
Directional/ Strategic Marketing Planning (E-Book)
Share:
Description
A step-by-step approach to developing plans that give direction to future marketing actions. Begins with the marketing audit, which provides a clear understanding of the enterprise’s current position in the market, the nature of the opportunities and threats in the external environment, and the enterprise’s internal strengths and weaknesses. Aimed at third and fourth year marketing students.
Product Information
ISBN13 (SKU)
9780627034749
Title
Directional/ Strategic Marketing Planning
Author
D. B. Janse van Rensburg, G. A. P. Drotsky
Publisher
Van Schaik Publishers
Publication Date
2017
Format Type
E-Book - Vitalsource
