Brand Management - a Southern African Perspective (E-Book)
Brand Management - a Southern African Perspective (E-Book)
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Brand Management - a Southern African Perspective (E-Book)
N. Cunnungham
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Brand Management - a Southern African Perspective (E-Book)
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Description
Brand management is unique among other textbooks of its kind in that it provides a southern African perspective but compares it with other contexts, thereby presenting a more comprehensive explanation of brand management and its importance. Each chapter consists of various examples as well as a scenario or case study, applying every element of the theory.
Product Information
ISBN13 (SKU)
9780627037160
Title
Brand Management - a Southern African Perspective
Author
N. Cunnungham
Edition
1st
Publisher
Van Schaik Publishers
Publication Date
2021
Country of Publication
South Africa
Format Type
E-Book - Vitalsource
Number of Pages
364
