International Marketing (E-Book)
International Marketing (E-Book)
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International Marketing (E-Book)
Y. Gowpall, M. Cant
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International Marketing (E-Book)
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Description
With the ever-increasing advances being made in technology, the global environment has become smaller and more reachable, and international marketing has become an important part of business the world over. Gaining an understanding of what international marketing is, its characteristics and the risks involved is vital for any business’s survival in the global marketplace. International marketing focuses on how to implement global marketing strategies from the perspective of local companies. International marketing is divided into four parts.
Product Information
ISBN13 (SKU)
9780627041822
Title
International Marketing
Author
Y. Gowpall, M. Cant
Edition
1st
Publisher
Van Schaik Publishers
Publication Date
2024
Format Type
E-Book - Vitalsource
