New Tourism Ventures: An Entrepreneurial and Managerial Approach
New Tourism Ventures: An Entrepreneurial and Managerial Approach
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New Tourism Ventures: An Entrepreneurial and Managerial Approach
D. Tassiopoulos
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19 May 2024
New Tourism Ventures: An Entrepreneurial and Managerial Approach
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Description
Small and medium tourism enterprises (SMTEs) are considered to dominate the global tourism industry numerically, forming the backbone for the delivery of tourism offerings. These enterprises take the form of a range of hotels, bed-and-breakfast accommodation, travel agencies, restaurants, theme parks, events companies, resorts, tourist guides and tour operators, to mention a few. This second edition provides a definitive grounding of how to create and manage tourism ventures. This edition takes an entrepreneurial and managerial approach to the subject, underpinning the various concepts associated with tourism entrepreneurship. The subject is discussed within the context of international best practice and research.
Product Information
ISBN13 (SKU)
9780702178047
Title
New Tourism Ventures: An Entrepreneurial and Managerial Approach
Author
D. Tassiopoulos
Edition
2nd
Publisher
Juta
Publication Date
2011
Country of Publication
South Africa
Format Type
Physical
Number of Pages
457
Institutions
North-West University, Rosebank College
Course Codes
TMAN6222
