Effective Business Communication in Organisations
Effective Business Communication in Organisations
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Effective Business Communication in Organisations
M. Fielding
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Effective Business Communication in Organisations
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Description
Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication. Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan.
Product Information
ISBN13 (SKU)
9780702197826
Title
Effective Business Communication in Organisations
Author
M. Fielding
Edition
4th
Publisher
Juta
Publication Date
2014
Country of Publication
South Africa
Format Type
Physical
Number of Pages
420
Institutions
University of Johannesburg
