Customer Relationship Management
Customer Relationship Management
R
R 890.00
Customer Relationship Management
D. Prior, F. Buttle
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Estimated Dispatch Date:
27 Apr 2025
Customer Relationship Management
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Description
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
Product Information
ISBN13 (SKU)
9781032247441
Title
Customer Relationship Management
Author
D. Prior, F. Buttle
Edition
5th
Publisher
Jonathan Ball
Publication Date
2024
Format Type
Physical
Number of Pages
372
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