Visual Communication: Insights and Strategies
Visual Communication: Insights and Strategies
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Visual Communication: Insights and Strategies
J. T. Page, M. Duffy
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19 May 2024
Visual Communication: Insights and Strategies
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Description
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers. Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication.
Product Information
ISBN13 (SKU)
9781119226475
Title
Visual Communication: Insights and Strategies
Author
J. T. Page, M. Duffy
Edition
2021
Publisher
John Wiley
Publication Date
2021
Country of Publication
United States
Format Type
Physical
Number of Pages
336
Institutions
Akademia, Stadio
Course Codes
CA31, CD12, CD21, CD31, GJOER260
