Managing Innovation: Integrating Technological, Market and Organiza...
Managing Innovation: Integrating Technological, Market and Organizational Change (E-Book)
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Managing Innovation: Integrating Technological, Market and Organizational Change (E-Book)
J. R. Bessant
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Managing Innovation: Integrating Technological, Market and Organizational Change (E-Book)
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Description
Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes.
Product Information
ISBN13 (SKU)
9781119379416
Title
Managing Innovation: Integrating Technological, Market and Organizational Change
Author
J. R. Bessant
Edition
6th
Publisher
John Wiley
Country of Publication
United States
Format Type
E-Book - Vitalsource
Number of Pages
608
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