Kellogg on Branding in a Hyper-Connected World
Kellogg on Branding in a Hyper-Connected World
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Kellogg on Branding in a Hyper-Connected World
A. M. Tybout: T. Calkins
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26 Apr 2025
Kellogg on Branding in a Hyper-Connected World
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Description
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today's consumer, today's competition, and the wealth of media at your disposal. In-depth discussion highlights the field's ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more.
Product Information
ISBN13 (SKU)
9781119533184
Title
Kellogg on Branding in a Hyper-Connected World
Author
A. M. Tybout: T. Calkins
Edition
1st
Publisher
John Wiley
Publication Date
2019
Country of Publication
United States
Format Type
Physical
Number of Pages
368
