Crafting and Executing Strategy: Concepts (E-Book)
Crafting and Executing Strategy: Concepts (E-Book)
Description
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. McGraw Hill's Connect® online homework and learning solution for the 23rd Edition has been bolstered to support faculty teaching hybrid and online courses.
