Contemporary Advertising and Integrated Marketing Communications
Contemporary Advertising and Integrated Marketing Communications
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Contemporary Advertising and Integrated Marketing Communications
M. Weigold, W. Arens
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25 Mar 2025
Contemporary Advertising and Integrated Marketing Communications
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Description
The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today. - Our biggest changes are significantly more discussion of digital media in IMC and advertising throughout the book and specifically in the chapters on creative, media, and social media with the help of experts in these disciplines. - This edition includes greater attention to ongoing issues of consumer privacy and data protection as well as ethics, diversity, and inclusion in the industry.
Product Information
ISBN13 (SKU)
9781266077098
Title
Contemporary Advertising and Integrated Marketing Communications
Author
M. Weigold, W. Arens
Edition
17th
Publisher
McGraw-Hill
Publication Date
2023
Format Type
Physical
Number of Pages
736
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