Services Marketing: Integrating Customer Focus Across the Firm
Services Marketing: Integrating Customer Focus Across the Firm
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R 1150.00
Services Marketing: Integrating Customer Focus Across the Firm
D. D. Gremler, V. A. Zeithaml, M. Jo Bitner
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07 May 2025
Services Marketing: Integrating Customer Focus Across the Firm
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Description
Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
Product Information
ISBN13 (SKU)
9781266287152
Title
Services Marketing: Integrating Customer Focus Across the Firm
Author
D. D. Gremler, V. A. Zeithaml, M. Jo Bitner
Edition
8th
Publisher
McGraw-Hill
Publication Date
2023
Format Type
Physical
Number of Pages
562
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