Digital Marketing: Strategy, Implementation and Practice
Digital Marketing: Strategy, Implementation and Practice
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Digital Marketing: Strategy, Implementation and Practice
D. Chaffey, F. Ellis-Chadwick
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08 Jan 2025
Digital Marketing: Strategy, Implementation and Practice
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Description
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world.
Product Information
ISBN13 (SKU)
9781292241579
Title
Digital Marketing: Strategy, Implementation and Practice
Author
D. Chaffey, F. Ellis-Chadwick
Edition
7th
Publisher
Pearson UK
Publication Date
2009
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
576
Institutions
MANCOSA
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