Marketing Management (E-Book)
Marketing Management (E-Book)
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Marketing Management (E-Book)
P. Kotler, M. Brady, M. Goodman, T. Hansen
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Marketing Management (E-Book)
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Description
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Product Information
ISBN13 (SKU)
9781292248479
Title
Marketing Management
Author
P. Kotler, M. Brady, M. Goodman, T. Hansen
Edition
4th
Publisher
Pearson UK
Publication Date
2019
Format Type
E-Book - Vitalsource
Number of Pages
840
