Exploring Public Relations and Management Communication (E-Book)
Exploring Public Relations and Management Communication (E-Book)
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Exploring Public Relations and Management Communication (E-Book)
R. Tench, S. Waddington
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Exploring Public Relations and Management Communication (E-Book)
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Description
Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics.
Product Information
ISBN13 (SKU)
9781292321783
Title
Exploring Public Relations and Management Communication
Author
R. Tench, S. Waddington
Edition
5th
Publisher
Pearson UK
Publication Date
2021
Format Type
E-Book - Vitalsource
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Physical Copy
Exploring Public Relations and Management Communication
9781292321745