The Business Model Navigator
The Business Model Navigator
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The Business Model Navigator
O. Gassmann, K. Frankenberger, M. Choudury
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28 May 2024
The Business Model Navigator
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Description
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.
Product Information
ISBN13 (SKU)
9781292327129
Title
The Business Model Navigator
Author
O. Gassmann, K. Frankenberger, M. Choudury
Edition
2nd
Publisher
Pearson UK
Publication Date
2020
Country of Publication
South Africa
Format Type
Physical
Number of Pages
424
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