Marketing for Hospitality and Tourism
Marketing for Hospitality and Tourism
R
R 1130.00
Marketing for Hospitality and Tourism
P. Kotler, J. T. Bowen, S. Baloglu
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31 Oct 2024
Marketing for Hospitality and Tourism
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Description
Marketing for Hospitality and Tourism is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Product Information
ISBN13 (SKU)
9781292363516
Title
Marketing for Hospitality and Tourism
Author
P. Kotler, J. T. Bowen, S. Baloglu
Edition
8th
Publisher
Pearson UK
Publication Date
2021
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
704
Institutions
HSM, Rosebank College, Stadio
Course Codes
HOMA7311, TM22, TOMA6311, TOMA6312
