Digital Marketing (E-Book)
Digital Marketing (E-Book)
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R 970.00
Digital Marketing (E-Book)
D. Chaffey
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Digital Marketing (E-Book)
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Description
Explore how to create effective digital marketing strategies with this industry-leading textbook now in a practical, digital eBook format. Digital Marketing by Chaffey and Ellis-Chadwick is a comprehensive guide combining academic models and practical skills to prepare you for your career. Learn how digital data and analytics transform communication, personalize marketing and create impactful campaigns from valuable digital consumer insights.
Product Information
ISBN13 (SKU)
9781292470054
Title
Digital Marketing
Author
D. Chaffey
Edition
9th
Publisher
Pearson UK
Publication Date
2025
Format Type
E-Book - Vitalsource
