Marketing Management
Marketing Management
R
R 1890.00
Marketing Management
P. Kotler, K. Keller, M. Brady, M. Goodman, T. Hansen
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08 Jan 2025
Marketing Management
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Description
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance.
Product Information
ISBN13 (SKU)
9781292727035
Title
Marketing Management
Author
P. Kotler, K. Keller, M. Brady, M. Goodman, T. Hansen
Edition
5th
Publisher
Pearson UK
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
808
