International Business
International Business
Description
An ideal text for undergraduate and postgraduate business students, as well as practicing managers. It is also appropriate for doctoral and MBA level students. Understand and explore the shifting complexities of the world of international business. International Business, 9th Edition, by Collinson, Narula, Qamar and Rugman uses multidisciplinary approaches, key theories, quantitative and qualitative methods, analytical frameworks, empirical data and real-world case studies to reflect the new realities of managing multinational businesses in a rapidly changing world. The new edition offers a strong focus on socially responsible business strategies of multinational firms, including practical ways to combine profitability with wider accountability for contributing to inclusivity and sustainability. It covers new and updated case studies, including impact of sanctions on Russia during the Ukraine war, US-China trade war, Uber's global expansion, Zara's sustainability strategy, and Netflix in Mexico.
