Digital Branding: a Complete Step-by-Step Guide to Strategy, Tactic...

Digital Branding: a Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Description

Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.

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