Advertising, Promotion, and Other Aspect of Integrated Marketing Co...
Advertising, Promotion, and Other Aspect of Integrated Marketing Communications
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Advertising, Promotion, and Other Aspect of Integrated Marketing Communications
T. A. Shimp, J. C. Andrews
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30 May 2024
Advertising, Promotion, and Other Aspect of Integrated Marketing Communications
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Description
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications: South African Edition, provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.
Product Information
ISBN13 (SKU)
9781408093566
Title
Advertising, Promotion, and Other Aspect of Integrated Marketing Communications
Author
T. A. Shimp, J. C. Andrews
Edition
1st
Publisher
Cengage
Publication Date
2013
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
752
