Public Relations: Principles and Practice (Textbook)

Public Relations: Principles and Practice (Textbook)

Description

Public Relations: Principles and Practice is a comprehensive text that covers a wide range of theoretical material and practical exercises. Students are first introduced to PR through its role in integrated marketing communications (IMC), in order to understand its position within the context of other organisational functions. In this book, students will develop a comprehensive understanding of PR in both local and international contexts, with a particular focus on digital communication strategies.

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