Research Methods in Tourism, Hospitality and Events Management
Research Methods in Tourism, Hospitality and Events Management
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Research Methods in Tourism, Hospitality and Events Management
P. Brunt, S. Horner
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12 May 2025
Research Methods in Tourism, Hospitality and Events Management
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Description
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.
Product Information
ISBN13 (SKU)
9781473919150
Title
Research Methods in Tourism, Hospitality and Events Management
Author
P. Brunt, S. Horner
Edition
1st
Publisher
SAGE UK
Publication Date
2017
Format Type
Physical
Number of Pages
360
