E-Marketing in the South African Context
E-Marketing in the South African Context
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E-Marketing in the South African Context
C. Bothma, M. Gopaul
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09 Jan 2025
E-Marketing in the South African Context
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Description
Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play.
Product Information
ISBN13 (SKU)
9781485102229
Title
E-Marketing in the South African Context
Author
C. Bothma, M. Gopaul
Edition
1st
Publisher
Juta
Publication Date
2014
Country of Publication
South Africa
Format Type
Physical
Number of Pages
356
Institutions
NGI, NewBridge
Course Codes
IVCD125