Public Relations: Theory and Practice (E-Book)
Public Relations: Theory and Practice (E-Book)
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Public Relations: Theory and Practice (E-Book)
L. Fourie, M. C. Cant
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Public Relations: Theory and Practice (E-Book)
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Description
South Africa has been in the international spotlight for a number of reasons in the past few years, some of the negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements. Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.
Product Information
ISBN13 (SKU)
9781485125839
Title
Public Relations: Theory and Practice
Author
L. Fourie, M. C. Cant
Edition
2nd
Publisher
Juta
Country of Publication
South Africa
Format Type
E-Book - Vitalsource
Institutions
UNISA
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