Relationship Marketing and CRM (E-Book)

Relationship Marketing and CRM (E-Book)
Relationship Marketing and CRM (E-Book)
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Relationship Marketing and CRM (E-Book)
M. Tait, M. Robert-Lombard
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Relationship Marketing and CRM (E-Book)

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Description

Organisations that want to continue being successful in today's global competitive market, where customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM) with a strong focus on Customer Relationship Management (CRM). CRM enables organisations to provide excellent real-time customer service through the effective use of individual account information. This requires a more complex approach, since organisations need to investigate and satisfy customer needs, and have to build relationships with existing and potential customers. CRM of the future will have to secure state-of-the-art customer management services delivered to customers through the Cloud to establish a convenient, but professional, customer management service.

Product Information
ISBN13 (SKU)
9781485129295
Title
Relationship Marketing and CRM
Author
M. Tait, M. Robert-Lombard
Edition
4th
Publisher
Juta
Publication Date
2018
Country of Publication
South Africa
Format Type
E-Book - Vitalsource
Number of Pages
288
Related Products
Physical Copy
R 440.00
Relationship Marketing and CRM