Marketing Value Chain
Marketing Value Chain
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Marketing Value Chain
K. M. Makhitha
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02 Jan 2025
Marketing Value Chain
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Description
Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain. Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain. Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.
Product Information
ISBN13 (SKU)
9781485129325
Title
Marketing Value Chain
Author
K. M. Makhitha
Edition
1st
Publisher
Juta
Publication Date
2018
Country of Publication
South Africa
Format Type
Physical
Number of Pages
224
Institutions
UNISA
