Marketing Communication - an Integrated Approach
Marketing Communication - an Integrated Approach
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Marketing Communication - an Integrated Approach
L. Koekemoer
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Marketing Communication - an Integrated Approach
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Description
The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.
Product Information
ISBN13 (SKU)
9781485130376
Title
Marketing Communication - an Integrated Approach
Author
L. Koekemoer
Edition
2nd
Publisher
Juta
Publication Date
2019
Country of Publication
South Africa
Format Type
Physical
Number of Pages
528
Institutions
IIE MSA, Varsity College
Course Codes
MAKT6211, MAKT6212
