Public Relations: Theory and Practice
Public Relations: Theory and Practice
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R 320.00
Public Relations: Theory and Practice
M. Cant, L. Fourie
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16 Jan 2025
Public Relations: Theory and Practice
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Description
South Africa is regularly in the international spotlight for several reasons, some of which are negative, which poses challenges to PR companies. Businesses are increasingly realizing the importance of a good reputation and the value of publicizing their positive achievements. Public Relations: Theory and Practice 3e focuses on what Public Relations is about, its role in the total marketing effort.
Product Information
ISBN13 (SKU)
9781485132172
Title
Public Relations: Theory and Practice
Author
M. Cant, L. Fourie
Edition
3rd
Publisher
Juta
Publication Date
2022
Country of Publication
South Africa
Format Type
Physical
Number of Pages
296
Institutions
NGI
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