Netnography: The Essential Guide to Qualitative Social Media Research
Netnography: The Essential Guide to Qualitative Social Media Research
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Netnography: The Essential Guide to Qualitative Social Media Research
R. Kozinets
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30 Apr 2025
Netnography: The Essential Guide to Qualitative Social Media Research
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Description
Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.
Product Information
ISBN13 (SKU)
9781526444707
Title
Netnography: The Essential Guide to Qualitative Social Media Research
Author
R. Kozinets
Edition
3rd
Publisher
SAGE UK
Publication Date
2019
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
472
