Corporate Communication - a Guide to Theory and Practice
Corporate Communication - a Guide to Theory and Practice
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Corporate Communication - a Guide to Theory and Practice
J. P. Cornelissen
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18 May 2024
Corporate Communication - a Guide to Theory and Practice
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Description
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications.
Product Information
ISBN13 (SKU)
9781526491978
Title
Corporate Communication - a Guide to Theory and Practice
Author
J. P. Cornelissen
Edition
6th
Publisher
SAGE UK
Publication Date
2020
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
336
Institutions
IIE MSA
Course Codes
COCO6211, COCO6221, ICSR6212*, ICSR6222*, PRWI7312*
