Business-to-Business Marketing
Business-to-Business Marketing
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R 720.00
Business-to-Business Marketing
R. Brennan, L. Canning, R. McDowell
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19 Sep 2024
Business-to-Business Marketing
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Description
Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies.
Product Information
ISBN13 (SKU)
9781526494399
Title
Business-to-Business Marketing
Author
R. Brennan, L. Canning, R. McDowell
Edition
5th
Publisher
SAGE UK
Publication Date
2020
Format Type
Physical
