Corporate Communication: a Guide to Theory and Practice
Corporate Communication: a Guide to Theory and Practice
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R 650.00
Corporate Communication: a Guide to Theory and Practice
J. P. Cornelissen
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Estimated Dispatch Date:
20 May 2024
Corporate Communication: a Guide to Theory and Practice
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Description
New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways). This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Product Information
ISBN13 (SKU)
9781529600025
Title
Corporate Communication: a Guide to Theory and Practice
Author
J. P. Cornelissen
Edition
7th
Publisher
SAGE UK
Publication Date
2023
Format Type
Physical
Number of Pages
360
