Consumer Behaviour: Applications in Marketing (E-Book)
Consumer Behaviour: Applications in Marketing (E-Book)
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Consumer Behaviour: Applications in Marketing (E-Book)
R. East, J. Singh
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Consumer Behaviour: Applications in Marketing (E-Book)
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Description
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’
Product Information
ISBN13 (SKU)
9781529764826
Title
Consumer Behaviour: Applications in Marketing
Author
R. East, J. Singh
Edition
4th
Publisher
SAGE UK
Publication Date
2022
Format Type
E-Book - Vitalsource
