Marketing Communications
Marketing Communications
R
R 860.00
Marketing Communications
J. Egan
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Estimated Dispatch Date:
16 Jan 2025
Marketing Communications
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Description
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: - Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries - Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis - Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics.
Product Information
ISBN13 (SKU)
9781529781205
Title
Marketing Communications
Author
J. Egan
Edition
4th
Publisher
SAGE UK
Publication Date
2023
Format Type
Physical
